Guaranteed to Last: L.L.Bean's Century of Outfitting America, by Jim Gorman

Item #: CA276855

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Our L.L.Bean 100th Anniversary Book explores a century of memorable events, products and people, and offers a fresh, engaging look at L.L.Bean's story and place in American culture.
Guaranteed to Last is a fresh telling of the L.L.Bean story, the tale of how an unknown hunter created an American icon. The book celebrates 100 years of L.L.Bean's place in America culture – through both World Wars, the "back to the land" movement of the 1960s and 1970s, and the Official Preppy Handbook craze of the 1980s – and looks at the brand values that will guide in into the next century.
Construction
  • 224 pages.
  • Hardcover with canvas jacket.
Additional Features
  • A fresh telling of the L.L.Bean story, the tale of how an unknown hunter created an American icon.
  • Filled with fun and interesting photographs, illustrations, interviews, correspondence and more.